Consumers today are demanding authenticity and transparency.
Gone are the days of doing faceless business; now, people want to do business, not with a generic company, but with a specific person. The times are changing, and the reality is that without a personal brand, your business will fall far behind the competition.
Here are some statistics that show us this:
- 88% of consumers say authenticity is important when deciding which brands they like and support
- 70% of consumers say it’s important they’re provided with personalized experiences
- 72% of people say they are more likely to purchase from a brand that consistently provides them with a more personalized experience
As you can see, these numbers are high!
Consumers are paying more attention than ever to who they support and who they choose to work with. They want to do business with people who are human, relatable, likeable, and vulnerable. Someone they can trust before they even experience the product or service.
I’m a perfect example of this.
A few months ago, I heard the founder of IT cosmetics, Jamie Kern Lima, share the story of why she started her company. It was incredibly raw and real, and it really connected with me.
Now, you may or may not know that when a woman changes her makeup brand, it’s what we call a big deal. Finding makeup that works for you can be a huge (and expensive!) hassle, so when you find the brand that works, you stick with it!
But after years of staying faithful and loyal to my Bobbi Brown foundation, all of a sudden, I found myself driving to the mall, walking into Sephora, and beelining towards IT cosmetics.
Not because their foundation was less expensive or better quality. Not because I was looking for a change; in fact, quite the opposite! I was perfectly happy with my previous makeup.
No, I found myself beelining towards IT cosmetics because I wanted to work with Jamie Kern Lima. After hearing her story, I felt connected to her in a way I didn’t feel with other makeup brands. I liked her, trusted her, and wanted to intentionally work with her.
That made all the difference. It fueled me to take action, and bypass hundreds of other competitors in the process. All because she was vulnerable and relatable enough to tell her side of the story.
See, your personal brand shows the side of you that your business brand can’t. And THAT’S the side that people are lining up to work with!
If you want to learn more about building your personal brand, we’d love to make it easier for you (it’s kind of our thing!). Reach out to us by clicking Start a Conversation and we’ll be with you every step of the way.