Despite already being quite successful as a speaker and coach, adding my Personal Brand WHY Story, radically changed my business. See, I always thought, “As long as people get engaging content, it doesn’t matter WHO is delivering it.” Boy was I wrong.
On January 11, 2017 I shared my WHY story in a speech for the first time, and the results blew my mind. As I shared, I could FEEL the energy in the room shift. And when my story was over, a man raised his hand and said, “I will believe anything you say right now!”
It changed everything!
I kept sharing my story everywhere I went and due to this ONE tweak, by the end of 2018, our sales had increased by more than 60%. Plus I gained more trust, a better connection with audiences/clients AND I had a lot more fun because for the first time I was bringing the full ME to my work. The experience left me with this AHA – When you STOP PROVING yourself and START BEING yourself…magic happens!