So what is a personal brand story, and why should I tell it?
The old adage goes, “People don’t care how much you know until they know how much you care.”
It’s true.
Your personal brand story is the story of WHY you do what you do and WHY you care about the people you serve. It shows clients and potential candidates you care, and telling it immediately builds trust and connection in a way NOTHING else you can say will.
Without the ability to share your story in a compelling and meaningful way (without oversharing), you limit your influence.
Don’t let your ideal clients and potential candidates walk out the door because you missed the opportunity to truly connect with them.
People today demand human connection and transparency. So what may be missing from your business is not more hustle or industry knowledge.
It’s more heart. More YOU.
When you share who YOU are through your personal brand story, you’ll book more business and build your dream team.
Examples of Client WHY Stories
Why CEO and Financial Advisor, Nancy Hansen, is passionate about creating teams of advisors who focus on Charitable Giving
Why Vision Spark’s CEO, Alec Broadfoot, is on a mission to help entrepreneurs hire the right people
“Deirdre, will sharing my personal brand story really make a difference?”
“Yes!”
Despite already being quite successful as a speaker and coach, adding my Personal Brand WHY Story, radically changed my business. See, I always thought, “As long as people get engaging content, it doesn’t matter WHO is delivering it.” Boy was I wrong.
On January 11, 2017 I shared my WHY story in a speech for the first time, and the results blew my mind. As I shared, I could FEEL the energy in the room shift. And when my story was over, a man raised his hand and said, “I will believe anything you say right now!”
It changed everything!
I kept sharing my story everywhere I went and due to this ONE tweak, by the end of 2018, our sales had increased by more than 60%. Plus I gained more trust, a better connection with audiences/clients AND I had a lot more fun because for the first time I was bringing the full ME to my work. The experience left me with this AHA – When you STOP PROVING yourself and START BEING yourself…magic happens!
In order to be great, you must first be personal.
Let Crazy Good Talks help you share your Personal Brand WHY Story to humanize your business and secure your distinctive positioning in the marketplace.
When it comes to doing business today, sharing your WHY is key. It can elevate your public profile and transform your reputation into profit. Are you ready to grow your personal brand to grow your business? There’s never been a better time to start.
Being able to effectively communicate your story with the person sitting across from you is a game changer.
Why? Demonstrating your emotional intelligence will show that you’re not just some faceless business. When you show up as a real human person, you’ll connect with your ideal clients and candidates.
When people know who you are and what your company represents, they are more likely to do business with you. Let us help you share your stories in a way that will connect with others and make an impact.
The Power Of Sharing Your WHY Story with Top Advisor, Rodger Johnson
How Top Advisor, Bill Keen, uses his WHY Story
Done For You Story Process
DISCOVERY
Our Story Strategist™ will take you through our Story Identification process to identify the right story and right story angle for your ideal audience and business goals.
INTERVIEW
Once your story is identified, our Story Strategist™ will drill down to the nitty gritty to get the details needed from you to craft your unique story.
DRAFT
Tapping into our thousands of hours of speech and story crafting experience, our Story Artist™ will put your story to paper and bring it to life!
EDITING
Once your draft is developed, your story will go through our world class comprehensive Crazy Good Talks® editing process. Once we’re certain we have created your “masterpiece”, a draft will be sent to you for your approval.
PRESENTATION
In this step we’ll ensure your final story sounds exactly like you. You’ll practice presenting your story to one of our best in class Delivery Experts, and will receive laser coaching on how to make your delivery Crazy Good.
Implementation
To get great results you must SHARE your story. You’ll receive your “Put Your Story to Work” Playbook, an Implementation Guide teaching you EXACTLY how to leverage your new asset. And because we’re committed to your success, you’ll also attend an Implementation Lab with one of our experts .
Imagine what could happen if others had a clear understanding of the unique value that only YOU could bring to the table.
“67% of ALL Americans would be willing to spend more money on products and services from the companies of founders whose personal brand aligns with their own personal values.”
Trends in: Personal Branding
National Research Study
You’ve just found the EASY BUTTON!
We put on the white gloves and do all the heavy lifting for you. With just 2 hours of your time, you’ll have exactly what you need to book more business and build your dream team.
“Stop proving yourself and start being yourself. YOU are the differentiator.”
– Deirdre Van Nest
But I don’t have time to write my story (and I’m not even sure what it is)…
What if we told you that in just two hours of your time we will identify, create, and teach you how to present your personal brand story in a way that wins clients and attracts top talent?
You CAN quickly build trust and inspire your ideal clients to choose you.
It’s hard to stand out from the competition when everyone seems to be saying the same thing. And it’s tough to attract top talent when you can’t even get past the initial interview stage.
Crazy Good Talks can help you develop your personal brand stories and presentation skills so you can connect with your target audience in a more authentic way. When people see the real you, they’re more likely to do business with you.
“The forthcoming generation of leaders and trendsetters with the largest spending power for the next 30 years, do not consider personal branding a game of vanity or popularity, but a much more “critical” and “essential” component of work, learning, and trust that influences their everyday life.”
Trends in: Personal Branding
National Research Study
