How to Increase Trust, Connection, & Likeability in 3 Minutes or Less


Would you agree the way we do business has dramatically changed over the past few years? Because of that you’ve likely wondered, “How can we stand out from our competition?” “What’s the best and fastest way to gain new business?” and “How can we attract top talent to join our team?”

These are important questions but, if you’re like many professionals, you won’t the find answers in your products, services, or systems.


Because in today’s marketplace, what makes you someone people want to work with, and for, what differentiates you from your competition is YOU; the value YOU bring to the table and why you personally do what you do.

See today’s consumer demands authenticity, and the most effective way for you to show it, is through your Personal Brand WHY Story. When you share your story, you fast-track your connection with people. But there’s a problem; sharing your story is one of the most difficult things to do; most people don’t even know where to start.

In this presentation you will:

  • Understand why after hearing your Personal Brand WHY Story, your ideal client/candidate could be in a room full of your competitors and will still make a beeline for you!

  • Experience first-hand how telling your Personal Brand WHY Story can increase trust, connection, & likability in 3 minutes or less.

  • Discover why humanizing yourself and your company is critical to the future of your business.

  • Learn the key detail every professional must share when telling their story.

  • Understand why sharing the right Personal Brand WHY Story is like pouring lighter fluid on all your conversations, presentations, and recruiting/marketing activities!

  • See how successful professionals are incorporating their stories into their relationship building, hiring, and business development plans.



It’s no longer enough to be the smartest or most skilled professional in the room. We are in the Communication Age. This means when speaking to groups, whether it’s for 1 minute or 1 hour, people will make judgments about your competency based on your speaking skills. So…If you’re an A+ Professional but a B- SPEAKER, you have a problem.

The potential for someone to assume you’re also B- at your job is high. When this happens, you lose credibility, business, and the ability to impact more lives. The good news is You can be both! An A+ Professional and an A+ Speaker!

In this practical and interactive talk you will:

  • Learn why many presenters aren’t satisfied with the results they get from speaking, and what you can do to increase buy-in and knock it out of the park every time you speak.

  • Discover the mistake almost every presenter makes when they open a presentation. This mistake bores your audience and reduces your influence and impact.

  • Walk out with the key strategy for grabbing your audience from the first words out of your mouth. Let’s face it if you don’t know how to get peoples’ attention off their phones and on to you, your talk is toast. Master this one technique and you will know how exactly how to command the attention of any audience.

Keynote Speaking - Attract and Retain Top Talent

How To Attract Top Talent in a Remote/Hybrid World

When it comes to attracting (and retaining) their teams in this remote/hybrid world, many are in uncharted waters. They’re asking questions like:

  • How do I create an organizational culture that attracts ideal candidates?

  • How do I compete with larger firms who can pay more and provide better benefits? AND
  • How do I attract a young advisor, one with an entrepreneurial spirit, who one day will take over my practice?

There are several answers to these questions but the most powerful one is often completely overlooked because it’s
counterintuitive and can be scary! That’s right. The most powerful way to attract and retain a remote/hybrid team is by getting personal. Yup. And it starts with sharing your WHY Story. This is a story about WHY you do what you do, WHY you care about the clients you serve, and WHY you care about the people on your team. This story and others like it will keep your team connected and rowing together… especially when times are tough.

In this dynamic, real world – this is NOT theory, Deirdre Van Nest has been running a remote business with a remote team since 2010, before “remote” was even a thing. In this presentation your advisors will discover:

  • The #1 Mindset Shift you must make to create a winning culture.

  • Why moving beyond business and getting personal is the “honey” that will attract your ideal candidates.

  • How to get personal in a way that’s appropriate for business (no icky feelings from overshares).
  • Why sharing WHY Stories in the workplace is like adding lighter fluid to all your communication channels.
  • Top tips on HOW to identify, create, and share your WHY Story and the benefits of providing a space for your team to do the same.

Whether you have 1 employee or 1000, these keys will catapult your ability to attract top talent.



Virtual Meetings are here to stay. This is great news because whether you’re in prospecting or recruiting mode, it allows you to leverage your time AND massively expand your reach. However, the skills that got you “there” in 2020- -setting up the meeting, great audio, good lighting, and backgrounds will not get you “there” today. It’s time to up the ante and get Crazy Good at running virtual meetings from a RELATIONSHIP and RESULTS perspective, so you can move your listeners towards a desired outcome.

In this interactive presentation you will learn the Crazy Good Talks® 5 Step Process for quickly developing trust and connection with prospects in a virtual meeting – so they’re ready to do business with you.

Specifically you will learn:

  • The most powerful tool to use to “warm up” your prospect BEFORE your virtual meeting

  • The mindset needed to make a genuine connection with every prospect

  • The tool for creating trust, connection, and likeability in 3 min or less

  • The best question to ask your prospect when transitioning from initial chit chat into your official meeting-this question quickly exposes their challenges

  • How to create opportunities for you to show empathy and make emotional connections

  • The top strategy to create desire for your services or product without sounding salesy


If you want something unique that moves the needle for your group, this is it!


This training will warp speed the growth each participant has as a presenter and increase their overall “Executive Presence”. In this 90 min, half day, or full day training participants receive hands on coaching individually and observe each other being coached; think American Idol (without the snarkiness) and The Voice.

Skills learned in the Bootcamp can be applied to creating and delivering presentations to individuals and groups whether the presenter is speaking for 1 minute, 1 hour, or 1 day. This training is fast paced and fun while conducted in a “candidly kind” and supportive environment. Below is an overview of how this Bootcamp works.

  • Each Presenter will have 15 minutes “on stage”.

  • Presenters will have up to 5 min to deliver a presentation or a piece of a presentation and will be critiqued by Deirdre for the remainder of the time.

  • Presenters will be coached on the words they use, how they structure those words, and overall messaging. The goal is for their words and message structure to elicit maximum audience engagement and emotional impact.

  • Presenters will be coached on the delivery of their content. Paying close attention to pacing, appropriate use of pauses, body movement, stage presence, vocal and facial variety. Goal is for their delivery to be confident and polished while maintaining their authentic individual style.

  • Presenters will walk out of the Bootcamp with an asset they can use and have the skills to confidently deliver it. They will also know how to craft and deliver future messaging and presentations.

  • From receiving coaching and observing others being coached, all participants walk out with a ‘library’ of messaging tools and delivery strategies they can use to knock it out of the park when they present.

Here’s what one leader had to say about the Bootcamp:

Lisa and Peter both had their cell phones just about blow up with all the unsolicited rave reviews of your session. By far, one of the most engaging, informative and worthwhile sessions I’ve ever experienced – and I wasn’t even presenting! Thank you for always bringing you’re A-game and for your unbridled passion. -Janna F. Leader in Financial Services