“Speaking is the best way to grow your business. You’ll get lots of visibility and tons of clients.”

When I started my business in 2008, I heard this over and over again.

I admit I was scared to do it, but I really wanted to help people and I believed in my work, so I spoke.  Everywhere I could.  And after 2 years, many people in my community knew my name and what I did.

But I didn’t get clients.

I was baffled by this.

I expected all the people who said, “Your talk was so good it really spoke to me!” would call me up and say, “I want to work with you!” But the truth was, that rarely happened.

Then people started telling me, “You need to make an offer.”

Now THAT really scared me because I DID NOT want to sound like a used car sales person.

But I did it anyway.  And as many people do, I tacked an offer for my services on to the end of my talk.

That didn’t work either. People still didn’t come up to ask to work with me.

Worse, I felt salesy and when I made my offer I sounded like I was apologizing.

After about a year of this I decided, “I must not be good at this” – – either that or this speaking to get clients thing is a “whole lot of hype.” So I stopped giving these kinds of talks.

Enough is enough

coffeeBy 2011, The main way I “brought in” clients was by meeting people 1-1 for coffee, and I was sick of it.

I was earning a mid five figure income working around the clock. There was very little division between my work life and my home life and my husband and kids kept getting the short end of the stick.

I cringe when I think about it. Anytime my kids wanted my attention my standard response was, “I’ll be there in a sec.” A “sec” turned into 5 minutes …15minutes… a half hour…

So, in early 2011, I decided I’d had enough.

Something had to change or I had to think seriously about pulling the plug on my business and going back to get a job.

I didn’t want to do that.

But if I couldn’t figure out how to stop chasing clients one by one — and figure out how to maximize my time by bringing in a bunch of clients at once — I had to tell myself the truth –I didn’t have much of a business.

I decided then and there that I needed to learn the science of speaking.

(Yep, that’s right. There is actually a science to speaking so that your talks actually make you money.)

So I spent the next 5 years of my life researching, studying and testing out everything there is to know about crafting and delivering money-making talks. I studied with some of the best speakers and trainers in the world. I learned how to give “marketing talks” (a talk whose main purpose is to bring in clients) and keynotes that wow your audience and pay you really well.

And along the way, I saw what was effective, fun, and delighted my audiences the most.

I actually fell in love with this science and ended up developing my own approach to creating money-making talks, which I call the Speak & Get Results Blueprint.

With this approach, I not only get told “you’re a crazy good speaker”… I earn great money getting paid to deliver keynotes and trainings for Fortune 500 companies, and my marketing talks typically lead to between $7,000 – $50,000 in client work (typically within two weeks after my talk).

Using speaking to bring in clients and deliver keynotes has made such a big difference in my income, my impact in the world, and my lifestyle, that I couldn’t keep the Speak and Get Results™ Blueprint to myself.

So I now teach other business owners like financial advisors, consultants and coaches how to stop bringing in business one client at a time and create their own money-making talks so they become the crazy good speaker they’ve always wanted to be.

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