“Speaking is the best way to build your business. You’ll get lots of visibility and tons of clients.”
When I started my business in 2008, I heard this over and over again.
I was terrified to do it, but I really wanted to help people and I believed in my work, so I spoke. Everywhere I could. And after 2 years, many people in my community knew my name and what I did.
But I didn’t get many clients.
I was baffled by this.
I expected all the people who said, “Your talk was so good it really spoke to me!” would call me up and say, “I want to work with you!” But the truth was, that rarely happened.
Then people started telling me, “You need to make an offer.”
Now THAT really scared me because I DID NOT want to sound like a used car sales person.
But I did it anyway. And as many people do, I tacked an offer for my services on to the end of my talk.
That didn’t work either. People still didn’t come up to ask to work with me.
Worse, I felt salesy and when I made my offer I sounded like I was apologizing.
After about a year of this I decided, “I must not be good at this” – – either that or this speaking to get clients thing is a “whole lot of hype.” So I stopped giving these kinds of talks.
Enough is enough
By 2011, The main way I “brought in” clients was by meeting people 1-1 for coffee, and I was sick of it. – -Don’t get me wrong, I love getting to know people but as a main marketing strategy 1:1 meetings are inefficient and will put a cap on your income and the amount of people you can help.
I was earning a mid five figure income working around the clock. There was very little division between my work life and my home life and my husband and kids kept getting the short end of the stick.
I cringe when I think about it. Anytime my kids wanted my attention my standard response was, “I’ll be there in a sec.” A “sec” turned into 5 minutes …15minutes… a half hour…
So, in early 2011, I decided I’d had enough.
Something had to change or I had to think seriously about pulling the plug on my business and getting a job.
I didn’t want to do that.
But if I couldn’t figure out how to stop chasing clients one by one — and figure out how to maximize my time by ATTRACTING my ideal clients and bringing in a bunch at once — I had to tell myself the truth –I didn’t have much of a business.
I decided then and there that I needed to learn the science of speaking.
(Yep, that’s right. There is actually a science to speaking so that your talks actually make you money.)
And along the way, I saw what was effective, fun, and delighted my audiences the most.
I actually fell in love with this science and ended up developing my own approach to creating money-making talks, which I call the Crazy Good Talks Blueprint™.
With this approach, I not only get told “you’re a crazy good speaker”… I’m bettering the world, building my brand, and earning great money – – getting paid to deliver keynotes and trainings for Fortune 500 companies, and my marketing talks yield between $5,000 – $90,000 in client work (typically within two-four weeks after my talk!)- -side note- – this continues to astound me. As I said above I used to give talks and NOTHING would happen.
Using speaking to bring in clients and deliver keynotes and trainings has made such a big difference in my income, my ability to help others, and my lifestyle, that I couldn’t keep the Crazy Good Talks Blueprint™ to myself.
I specialize in teaching financial advisors, insurance agents, and experts how to better the world, bring in business, and build their brands by giving Crazy Good Money-Making Talks™. If you’re game…I’d love to help you!
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Crazy-Good Money-Making Talks™?
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