How to pour lighter fluid on your conversations, recruiting, and marketing activities
For Your Leaders
If you’re like most leaders, whether you’re in recruiting or production mode you’ve likely wondered, “How do I differentiate myself from my competition?” You know your competition is fierce and the marketplace is noisy.
To be the leader others want to follow and to avoid being seen as a commodity this question MUST be answered. Ironically many leaders are looking for answers in the wrong place. It won’t be found in new products or services but rather it lies within you!
What differentiates you from your competition is YOU; how you talk about what you do and more importantly WHY you do it. The most effective way to share your WHY is through a specific method of business storytelling.
In this presentation your leaders will:
- Discover the 3 types of business stories every leader should be telling.
- Learn how successful leaders are incorporating these stories into their group and 1:1 presentations with candidates and clients.
- Experience first-hand the technique for increasing likability, connection, and trust- -in 4 minutes or less.
- Pick up the step-by-step formula for crafting their own stories. This is a foundational skill every leader needs in their toolkit. It enables them to overcome skepticism and to connect immediately and authentically with their listeners’ hearts. When this happens it’s like pouring lighter fluid on your conversations, recruiting, and marketing activities!
Deirdre is a true friend of our industry. She recently delivered an amazing talk to a room packed full of advisors and leaders, standing room only, at LAMP 2018. Deirdre was our highest rated speaker at this event and received tremendous feedback in the post conference surveys. She brought high energy, instantly connected with the group and illustrated skills that benefit every advisor.- Kelly Kidwell LAMP 2018 Content Committee chair President/CEO Pacific Advisors
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