What if people trusted you before you ever mentioned what you do?
There's a story inside you that makes people trust you before you've explained a single thing about what you do. We'll help you find it, shape it, and show you exactly how to use it to close faster, attract better clients, and get to the “yes” quicker.
Click to reserve your spot. We will confirm your place in line and send your invoice within one to two business days. Your spot is secured once payment is received.
“When I started using my Why I Care Story™ in meetings and COIs, it was like a spigot for referrals turned on. I had been trying to figure out how to get consistent COI referrals for 25 years. Sharing my story has made that happen.”
“I will believe anything you say right now.”
That's what an advisor named Joe said to me the first time I shared my Why I Care Story™ in front of a room full of financial professionals.
It was January 11, 2017. I had spent the last seven years in the financial industry — an industry I had zero credentials in — trying to prove my credibility, and I was tired of it.
That day, I decided to stop proving myself and just be myself. So I shared the story about why I actually cared about helping financial professionals be successful in their businesses.
It was a risk. My story is extremely personal and emotional. But I was exhausted from always feeling like I had to “perform,” so it was a risk I was willing to take.
As I spoke, I could feel the energy in the room shifting. When I finished, a hand shot up and said, “I will believe anything you say right now.”
Can you imagine? How would you feel? Relieved, excited?
I felt those emotions too, but I was also mad!
I call this my Wizard of Oz moment.
I was mad because I thought, “Do you mean it was in me all the time to impact people this way? I have spent the last 7 years trying to PROVE myself when all I had to do was BE myself and people will believe anything I say? Could it really be that simple?”
Turns out it is.
From that moment on, I started sharing that story everywhere I went. We changed nothing else about our business. And by the end of 2018, our sales had grown by more than 60%.
I started wondering, “Could this work the same way for my clients? Could other entrepreneurs, advisors, and leaders get similar results with their story?”
So I started helping my private clients identify, create, and share their stories — and guess what? They started seeing incredible results too!
That's when I knew: this story isn't a “nice-to-have.” It's your single most powerful business asset. And part of my life's work is to help as many entrepreneurs as possible get their Why I Care Story out there — so they can spend less time on business development and more time impacting the lives of those they serve.
— Deirdre Van Nest, Founder, Crazy Good Talks®
Click to reserve your spot. We will confirm your place in line and send your invoice within one to two business days. Your spot is secured once payment is received.
You have a story. You've probably tried to tell it.
It either came out sounding like a bio, or you overshared and it felt awkward, or you kept it so vague it left no impression at all.
Here's what I've learned after a decade of helping entrepreneurs and advisors craft their Why I Care Story™:
Most people don't lack a story. They lack the ability to identify the right story, at the right angle, told in the right way.
Left to their own devices, people do one of three things:
- They write a bio. (Nobody cares about your bio.)
- They overshare — and make the listener uncomfortable.
- They stay vague — and leave no impression at all.
A Why I Care Story™ is none of those things. It's specific. It's emotionally resonant. It answers the question your ideal client is silently asking every time you're in the room:
When you get this right, the answer is obvious. Prospects lean in. Referrals come unsolicited. Sales conversations stop feeling like convincing and start feeling like confirming.
“Sharing my story allowed people to see the human side of me — not just a professional advisor. It shortened the amount of time from someone becoming a prospect to a client. Trust happens when one person is willing to be the first to be vulnerable.”
The same proven story creation methodology. Now accessible at a fraction of the original investment.
I spent over a year training AI to think and write the way I do.
For years, our done-for-you story creation process required significant time — which meant it was only available to a limited number of people, at a premium price.
That always bothered me. I've never come across anything that builds trust this quickly and this reliably across every communication platform.
So I spent a year doing something about it.
I trained a highly specialized team of AI agents to interview you and create a first draft of your story.
This is not “ask AI to write me something.” This is a decade of story expertise, encoded into a process designed to find the story that builds trust — fast.
How It Works
Prepare
Watch a short self-paced training module on why the Why I Care Story™ works and how to give a great interview. The better your input, the better your story.
Meet Ingrid
Our proprietary AI interviewer, trained on the Crazy Good Talks® methodology. She asks the questions that surface your right story, your right angle, and the emotional core that makes it land.
Wally writes your first draft
Ingrid's interview goes to Wally, our AI writer. Following the structure Ingrid lays out, Wally creates a first draft that's clear, compelling, and shaped to sound like you.
Human editorial review
Your draft goes to our trained human editor. They refine the output against our story standards so what you receive is strategically sound and sounds like you.
Get your story
Receive your completed Why I Care Story™ within 21 days of submission. One round of revisions included, requested within 7 days of delivery.
Put it to work
Your Implementation Playbook shows you exactly how to share your story — in conversations, presentations, video, social, and more. Including exact transition language so it never sounds scripted.
Click to reserve your spot. We will confirm your place in line and send your invoice within one to two business days. Your spot is secured once payment is received.
“I didn't even know I was hiding my most powerful story. Now my Why I Care Story has made me more confident — and it's gained me clients. The return on investment was immediate.”
The Playbook
A story without instructions is useless.
We give you a story — and a complete guide to using it everywhere that matters. That's the part most story programs skip entirely: what do you actually do with the story once you have it?
Where do you use it? How do you bring it up without it feeling forced? What do you say when you transition out of it? How do you use it on video? In a group presentation? In a first meeting?
Without answers to those questions, even the best story sits unused. Think of it like inheriting a piece of prime real estate with no architect, no contractor, and no plan — a beautiful asset that just sits there, going unused.
That's why every Why I Care Story™ comes with the Put Your Story to Work Implementation Playbook — a complete guide to using your story across every platform you communicate on:
- 1:1 conversations — with exact words to transition in and out naturally
- Group presentations and speaking engagements
- Podcasts and video
- Social media and online bios
- A “bottom-line” version for when you have only 60–90 seconds
This is the difference between having a story and having a business asset.
He hadn't explained his services. They sold themselves.
Ryan Gregory is a Pinnacle Business Guide who helps entrepreneurs build companies that can survive without them — a mission born from his own near-death skiing accident and the 18 months of recovery that followed.
But for years, he wasn't telling that story. So prospects heard information. They didn't feel connection.
After working through the Why I Care Story™ process, that changed.
The next time a prospect asked, “What made you start doing this?” — Ryan was ready.
He told his story. The ski hill. The ICU. The call to his wife where he said, “Babe, I don't think I'm going to make it.” And the business he had built to run without him — the one that held when he couldn't.
“Their arms dropped. And they were leaning in,” Ryan told me.
Then one of the owners reached across the table and said:
“We just need to know how much it is.”
Ryan hadn't explained his services. He hadn't walked through deliverables. He had simply helped them feel why he cared. And they sold themselves.
Click to reserve your spot. We will confirm your place in line and send your invoice within one to two business days. Your spot is secured once payment is received.
Everything included at $2,950
- Training module — set yourself up for a great interview
- Guided interview with Ingrid, our proprietary AI interviewer
- First draft written by Wally, our AI writer, trained on the Crazy Good Talks® story methodology
- One human editorial review by a trained Crazy Good Talks® editor
- Your completed Why I Care Story™, delivered within 21 days
- One round of revisions (submitted within 7 days of delivery)
- Put Your Story to Work Implementation Playbook
- Exact transition language — in and out of your story, naturally, not sounding corny or contrived
Not included: private coaching sessions, live calls, unlimited revisions, or rush delivery.
Click to reserve your spot. We will confirm your place in line and send your invoice within one to two business days. Your spot is secured once payment is received.
This isn't for you if you're not willing to show up honestly and go deep in your interview — the story is only as good as what you give us.
And it's not for you if you're willing to create the story but not willing to get out of your comfort zone and use it! It must be shared everywhere you show up to get the ROI discussed on this page — don't worry, we'll teach you how.
Performance Coaching
Want to make sure you nail the delivery too?
Having the right story is one thing. Telling it so that people feel it — with the right pacing, the right pauses, the right emphasis on the words that matter — is another.
Our clients say this is where the story stops sounding like something they memorized and starts sounding like something they lived.
Add a performance coaching session with one of our Crazy Good Talks® Delivery Experts. Once your story is complete, your coach will build a personalized Delivery Guide — with pacing, pauses, and emphasis mapped phrase by phrase — and work with you live until your story sounds completely natural.
“Sharing my Why I Care Story™ allows me to develop trust almost immediately. This has a direct impact on the number of clients who choose to work with our firm and the depth of those relationships.”
Your most powerful business asset. Ready in 21 days.
- Immediate access upon purchase
- Story delivered within 21 days of submission
- Implementation Playbook included
- One revision round included
Please provide your name and phone number and we will send you your invoice, client service agreement and next steps!
Not sure if the AI-assisted process is right for you? If you're genuinely unsure whether you know your story well enough to work with our AI interviewer, our Done With You option — with a human coach guiding the full process — may be a better fit. This is not a sales call. It's a fit conversation. Book a strategy session →
Questions we hear before people say yes
Why wouldn't I just do this myself with ChatGPT or Claude?
You absolutely could use ChatGPT or Claude to help you write something. But here's the honest answer: generic AI can only respond to the quality and specificity of what you give it. And most people don't naturally know how to pull out the right details, identify the strongest story angle, or shape a narrative that builds real trust and emotional connection.
That's what this process is designed to do. This isn't “ask AI to write me a story.” It's a proprietary process built from over a decade of story coaching experience — trained to interview you the way Deirdre would. The power isn't in the writing. It's in the questions. It's in knowing which details matter, which don't, and how to shape what you share into something that actually lands.
We believe in unique ability and zone of genius. If story extraction and narrative craft are yours — go for it. You don't need us. If they're not, that's exactly why we built this.
What if I'm not sure I even have a story worth telling?
You do. Everyone does. But if you genuinely have no sense of where to start — no moment, no turning point, no clear reason you do what you do — the AI-assisted process may be harder for you than for others. In that case, our Done With You option, where a human coach helps you excavate the story before we shape it, may be a better fit. Book a strategy session →
Why can't I just hire a good writer to create this story for me?
A talented writer can absolutely craft something polished. But here's the problem: without understanding the specific architecture of a Why I Care Story™, even the best writer will default to what they know — and what they know is an origin story.
An origin story tells people where you came from. A Why I Care Story™ tells people why you care about them. Those are not the same thing. And only one of them builds trust, connection, and likeability in three minutes or less.
The distinction isn't obvious. Most writers — and most story coaches — don't know it exists. The Why I Care Story™ is a proprietary framework developed and refined over more than a decade. A good writer working without that framework will give you something that sounds nice. It just won't do what you need it to do.
How does the interview with Ingrid actually work?
Once you complete the short prep module, you'll be introduced to Ingrid — our proprietary AI interviewer, trained on the Crazy Good Talks® story methodology. Ingrid guides you through a conversational interview, asking the kinds of questions we've found most effective at surfacing the right story and the right details. You interact with Ingrid directly in the platform. Your interview is then submitted to our human editor for review and refinement.
What if my story doesn't turn out well?
The quality of your story depends heavily on the quality, honesty, and specificity of what you share in your interview. The more you show up with real details — real moments, real feelings, real turning points — the more we have to work with. That's why Module 1 exists: to help you prepare for the best possible interview before you ever meet Ingrid.
How long does it take?
Please allow up to 21 days from the time your completed interview is submitted. Timelines may vary based on submission volume and the completeness of the information you provide.
What do I do with the story once I have it?
This is where most story programs stop — and where we go further. Your purchase includes the Put Your Story to Work Implementation Playbook, which shows you exactly how to use your story across every platform: 1:1 conversations, group presentations, podcasts, video, social media, networking, and more. Including exact transition language so your story never feels forced or out of place.
Can I get a refund?
Because this offer includes immediate access to digital materials and a custom story creation process, all sales are final. If you complete the process in good faith and we determine the AI-assisted process did not produce a viable story, we may offer a credit toward our Done With You option at our sole discretion. Full terms are available at checkout.
A note before you buy: This offer includes a short training module, your guided AI interview with Ingrid, AI-assisted story creation, and one human editorial review. One round of revisions is included, submitted within 7 days of delivery. The quality of your story depends on the quality, honesty, and specificity of what you share in your interview — the better your input, the better your result. This offer does not include private coaching, live calls, unlimited revisions, or rush delivery. Because this is a custom creation process with immediate digital access, all sales are final.
Your story is already in there. Let's find it.
The most powerful thing you can do to build trust faster and convert more prospects isn't a sharper pitch, a better deck, or a more polished LinkedIn profile. It's showing people who you actually are — and why you actually care.
That's what your Why I Care Story™ does. In three minutes or less. You've spent years building expertise. Let's build the trust to match it.
Please provide your name and phone number and we will send you your invoice, client service agreement and next steps!