It’s no secret people buy first on emotion and then back their decision up with logic. It’s critical for people to not just GET your message, they must FEEL your message. Without that – no one’s “buying” anything!
Today’s consumer demands human connection and transparency. So what may be missing from your business is not more hustle or industry knowledge.
It’s more heart. More YOU.
When you share who YOU are, through your brand stories and speeches- in a way that’s appropriate for business – you quickly build trust with people who then become dedicated clients and/or loyal employees.