That’s why I want to invite you to join my brand new program, where I’ll teach you my Crazy Good Stories™ Blueprint, a step-by-step framework for finding and telling your “Why Story.”
Your “Why Story” is the foundational tool in your marketing arsenal. It’s why you do what you do, but more important, why you care about the people in front of you is line pouring lighter fluid on all of your presentations, conversations, and marketing activities.
In an industry where most financial professionals are spouting off facts and figures and using tech talk that only their peers understand, sharing your story is the most effective way to be memorable, spark an emotional response, and earn the trust you need to change lives.
Right about now, you may be thinking, “Deirdre, I don’t have a Why Story.”
Yes you do. I promise. I have yet to meet another human being that my formula doesn’t work for. Your story does not need to be something that happened to you directly, and it does not need to be sad or tragic to make an emotional connection.
You just need the right framework and tools to uncover it and bring it to life the right way for your audience.