Dramatically Increase the Number of Appointments You Set From a Talk

Dramatically Increase the Number of Appointments You Set From a Talk

If you are using speaking as a marketing tool, you’ve probably had this experience: You leave your talk really excited because 6 out of the 10 attendees checked “Yes, I want to meet with you.” Fast forward two weeks and your excitement is now frustration because you’ve sent two e-mails and made one phone call, and only 1 of those 6 people calls you back to schedule. Then you spend the next month chasing the remaining 5 prospects down with nothing to show for it. Now you’re wondering, “Is speaking really worth it?” There is a simple way to overcome this.

Set appointments on the spot

Become 100% committed to signing people up on the spot. Your goal with each and every presentation should be to walk out with appointments on your calendar (unless your host won’t allow it). No more following up later to schedule meetings. Signing prospects up immediately dramatically increases the number of appointments you get from each talk, and it will free you up from having to chase people down. Overall, it goes a long way in saving your time, energy, and conference.

If you haven’t seen it yet, for a clear example of the impact this simple change can have on your business, watch Episode 12 of Crazy Good Talks® TV. You will also gain access to a checklist that will help you successfully implement this strategy.

Make Event Hosts Want to Book You

Make Event Hosts Want to Book You

In my last two blog posts, and in episodes 5 and 6 of Crazy Good Talks™ TV, you learned that speaking at hosted events is a powerful way to fill your pipeline without spending a dime. You also learned whom to reach out to and what to say when asking to get booked. There’s just one more piece to the puzzle: you have to get the event host to say, “Yes, we’d love to have you speak.”

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Book Hosted Events Filled With Ideal Prospects

Book Hosted Events Filled With Ideal Prospects!

In my previous blog post, you learned that you can keep your pipeline full without spending a dime by speaking at hosted events. I shared that I have two strategies for finding these types of events, but only shared one of them. Here’s the second, and my go-to! I find it gets me booked the quickest and puts me consistently in front of high-quality prospects

Tap Into Your Resources

It’s as simple as tapping into your resources: Ask your past and current clients for connections to speaking gigs.

There are two reasons why your clients are a goldmine for speaking leads:

These people already love you. They’ve gotten great results as a product of working with you, so they are already your fans. More than likely, they will be happy to help you book speaking engagements.
Your clients can likely lead you to groups of prospects who are just like them.

How Does It Work?

Just like any other type of prospecting, a major factor in getting booked to speak is via word-of-mouth connections. Your clients likely belong to groups or work in organizations that bring in speakers. Ask your clients to introduce you to their groups’ coordinators. That can get you speaking in front of prospects just like the clients with whom you have already had successful results.

If you missed last week’s episode and want a real-life example of this strategy in action, tune into Episode 6 of Crazy Good Talks™ TV. You will also gain access to bonus content, including an action plan and speaking points for talking to clients about connecting you to their groups.

Booking Hosted Events to Keep Your Pipeline Full Without Spending a Dime

Booking Hosted Events to Keep Your Pipeline Full Without Spending a Dime:

One of the biggest challenges you may have in your business is keeping your pipeline full. Giving group presentations on a regular and consistent basis is a great way to do that! If you’re a financial advisor or insurance agent, when you think about giving a presentation, what probably pops in your head is holding your own workshop or seminar. While those can be a powerful source of revenue, you also know that it will take thousands of dollars spent on mailers and then thousands of dollars on catering, and sometimes you find everyone is just there for the food.

Speak Without Spending a Dime

Speaking in order to bring in leads doesn’t have to be expensive. By using step 11 of the Crazy Good Talks™ Blueprint, you can produce results without ever spending a dime: How? Begin speaking at hosted events.

Hosted events are just as they sound – events hosted by someone else. They get the bodies in the seats, they rent the room, they deal with all the marketing and logistics. You just show up.

Most of my clients who are what I call experts – speakers, authors, and consultants – already know about speaking at hosted events and may already be doing that. However, I find that my clients who are advisors or agents don’t realize these opportunities are open to them too. They often think, “No one would want me to speak to their group.”

I want to emphasize that you too, advisors and agents, should work on getting booked at other people’s events. It’s a lot cheaper, less time-intensive, and often it builds your credibility and visibility faster.

Book Hosted Events

There are two strategies I suggest for booking hosted events. I will present the first here, but you will have to stay tuned to next week’s episode of Crazy Good Talks™ TV for the second strategy!

Strategy #1: Search online for opportunities in your community. Regardless of where you live, it’s likely that in your community there are dozens of live events each week that bring in outside speakers.

These days there are groups for everything. Chances are good that you can find pre-existing groups full of your ideal prospects who meet regularly and who are looking to fill speaking slots for their meetings.

If you missed last week’s episode and want to access some Crazy Good bonus content to get you started finding hosted events, tune in to Episode 5 of Crazy Good Talks™ TV.