Make Your Audience Members Think You Are Talking to Each of Them Directly
Have you ever felt like a speaker was talking directly to you? It’s a great feeling, isn’t it? You feel connected to them. It feels like they really get you. You’re more engaged and more likely to work with them.
A simple strategy from step 10 of the Crazy Good Talks™ Blueprint is all that you need to become a speaker who cultivates this type of connection with individual audience members.
Address them as individuals
Whenever speaking to a group of people, instead of addressing the audience as a group, address them as individuals. Most presenters say things like “How’s everyone doing today?” or “How many of you worry about paying for college?”
In this way, audience members feel that they are being addressed as a group. With a slight tweak in wording, you can make those same audience members feel as though you are speaking directly to them as individuals.
Use the word “you” as much as possible.
Instead of “How’s everyone doing today?” say “How are you doing today?”
Rather than “How many of you worry about paying for college?” say “Raise your hand if you’ve ever worried about paying for college”
Implementing this strategy
While this strategy is subtle, it is powerful. It can make a room full of people think, “Wow! She was talking directly to me!” However, I have found that while the concept is easy to grasp, it’s difficult for my clients to implement. It takes practice to rewire this speech habit.
If you missed last week’s video episode click here for more information on how to change group-focused language to you-focused language, and to gain bonus content that will help you change your speaking habits.